Translation into SmashingMagazine title: Top 3 Blogazines You Should Be Checking Out!
In seriousness though, those people they mentioned don't just have interesting designs with each article--they also have interesting content. Dressing up a "Top 10 WordPress Plugin" post in a special skin isn't going to make it any less shallow. However, maybe designing a skin for an article forces people to think more about what they are writing. After all, it'd be a waste not to put effort into the content if so much effort is being put into the design. I really just want more interesting content.
In seriousness though, those people they mentioned don't just have interesting designs with each article--they also have interesting content. Dressing up a "Top 10 WordPress Plugin" post in a special skin isn't going to make it any less shallow. However, maybe designing a skin for an article forces people to think more about what they are writing. After all, it'd be a waste not to put effort into the content if so much effort is being put into the design. I really just want more interesting content.