Instead of trying to raise the market value of online content to match the cost of producing it — perhaps an impossible proposition — the secret is to cut costs until they match the market value.
This is the reality that Rupert Murdoch is trying his best to ignore.
Interesting excerpt. But isn't Murdoch actually something of an "upstart" in media, who himself has been viewed as corrupting the journalistic standards of yesterday?
This is the reality that Rupert Murdoch is trying his best to ignore.