Show you actually read the blogs. (Comment on them, get to know the different authors, etc.)
Identify a writer (someone recently said to pick a junior writer - this is probably a good tip!) and contact them directly, rather than emailing the entire blog. If you can't grab them directly then email the blog team but 10 busy people reading a mailing list/filter with 100 messages a day means you really gotta keep it short and sweet.
Depending entirely on the blog, the blogger, and what you're pitching: Keep it short and to the point. Make it newsworthy. Make it interesting and relevant to their readers. Point out why. Give the bloggers something - exclusive preview, beta access, free trials/discount codes to give away. Make yourself available to talk further. Point to a lowdown page about your product/news item that the blogger can link to. Don't sales pitch them to death.
Bloggers are humans, they have needs (pageviews and daily quota), they have access points (Twitter, etc) and by understanding them and what they want, rather than just focusing on what you want, you can get far. Another approach is to sweeten the bloggers by going to events etc and make yourself known to them as an authority/someone to watch, maybe dropping them the odd line about stuff NOT your own; then when you launch, they'll jump on it like rabid monkeys.
Show you actually read the blogs. (Comment on them, get to know the different authors, etc.)
Identify a writer (someone recently said to pick a junior writer - this is probably a good tip!) and contact them directly, rather than emailing the entire blog. If you can't grab them directly then email the blog team but 10 busy people reading a mailing list/filter with 100 messages a day means you really gotta keep it short and sweet.
Depending entirely on the blog, the blogger, and what you're pitching: Keep it short and to the point. Make it newsworthy. Make it interesting and relevant to their readers. Point out why. Give the bloggers something - exclusive preview, beta access, free trials/discount codes to give away. Make yourself available to talk further. Point to a lowdown page about your product/news item that the blogger can link to. Don't sales pitch them to death.
Bloggers are humans, they have needs (pageviews and daily quota), they have access points (Twitter, etc) and by understanding them and what they want, rather than just focusing on what you want, you can get far. Another approach is to sweeten the bloggers by going to events etc and make yourself known to them as an authority/someone to watch, maybe dropping them the odd line about stuff NOT your own; then when you launch, they'll jump on it like rabid monkeys.