I created a service very similar to this about 2 years ago and no one cared. Given my experience, I'm stunned (but happy) to see so much praise for this. Anyway, congratulations....looks like you have that right time/right product/right place thing going on. How do you intend to monetize? If I buy a pizza, do you charge me directly (a premium) and then pay Domino's et al? How many people do you have to handle the deluge of texts? Do you intend to seek affiliate relationships with local merchants where you can't charge a known fee up front (for example, where someone says "Dude, I need a plumber ASAP!")?