> people were just expecting iPad to split the earth in half
... and it did.
This time last year, 42% of Americans over the age of 18 had a tablet, of which 75% had an iPad. That is, 31% OF AMERICAN ADULTS OWNED AN iPAD.[1]
Only 78% - at that time - had a laptop of a desktop, of any brand[2].
1/3 the number of people who own a computer in the US own an iPad. That is market penetration that beggars belief, for a product that didn't exist 5 years ago.
This time last year, 42% of Americans over the age of 18 had a tablet, of which 75% had an iPad. That is, 31% OF AMERICAN ADULTS OWNED AN iPAD.[1]
Only 78% - at that time - had a laptop of a desktop, of any brand[2].
1/3 the number of people who own a computer in the US own an iPad. That is market penetration that beggars belief, for a product that didn't exist 5 years ago.
[1] http://marketingland.com/pew-50-percent-in-us-now-own-tablet... [2] http://www.pewinternet.org/data-trend/mobile/device-ownershi...