68 million devices last year is meh? It's not a big deal because everyone in the world doesn't want one? A decade ago Apple was only selling 4m-5m Macs a year. Now hundreds of millions buy Apple "computers" creating a massive ecosystem. When they only sell 5 million watches in the next 12 months, I hope we don't waste too much time with the meh's.
In business, number of units sold is not as important as number of units more sold.
It's meh because it isn't increasing in sales, not because its sales are low. If they sold 20 million last quarter, but had an constant year-over-year increase in sales, it wouldn't be considered meh.
I'm not sure I agree with this thinking either, but that's the explanation at least.
