this is the kind of site that a group of experienced web marketers could seriously turn around, keeping just a few excellent and aggressive young writers and editors on board.
You mean like The New Republic did? Sure they could probably have cut costs, changed their focus, become more mainstream (perhaps focused more on articles in list form) and remained profitable, but the end result wouldn't have been DDJ, but something else and just a shadow of its former self. Sometimes its best just quit while you still have a good thing going, rather than relentlessly running your brand into the ground, desperately chasing just one more dollar.
You mean like The New Republic did? Sure they could probably have cut costs, changed their focus, become more mainstream (perhaps focused more on articles in list form) and remained profitable, but the end result wouldn't have been DDJ, but something else and just a shadow of its former self. Sometimes its best just quit while you still have a good thing going, rather than relentlessly running your brand into the ground, desperately chasing just one more dollar.