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A lot of us install ad-blockers because :

1. We want to speed up web-browsing experience.

2. Save internet bandwidth.

3. Are quite tired of highly intrusive, epileptic-seizure-inducing flash ads (some of them with audio).

4. Security reasons ( I personally use Noscript which has the side-effect of blocking ads)

5. Simply refuse to accept tracking cookies.

I wouldn't mind viewing unobtrusive text or image ads without tracking cookies (eg: StackOverflow) but very few websites actually implement those. I asked the owner of Phoronix.com about this a while back (who also seems to be having issues with the financial side of things)- Basically unobtrusive ads have much lower value than the obtrusive ones.



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