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Not picking a fight. This is a serious inquiry.

How do you determine whether your budget was wasted on click fraud or just ineffective landing pages?

Surely click fraud occurs, but how can you tell?



analytics.

content on 3rd party site->ad->your landing page.

analyze what happens. You can compare normal behavior - time on page, number of pages viewed etc occurring from normal organic traffic against traffic generated by the ad campaign. Did one site or group of sites send 90% of your clicks, but almost zero real traffic?


Another thing I've seen happen through Adwords was a large percentage of traffic coming through with default language set to Arabic and spending 0 time on site. (on a site intended for English speakers)


Couldn't the fraudster stimulate human browsing behavior as well, at least to some degree?




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