You should listen to Simon Sinek's TED talk about "Start With Why". He also has written a book with the same name.
The reason people like Apple products, and consequently Apple the company, is because they like how Apple approaches building products. Apple starts with "Why?" and works their way to "What?"
Obviously, this approach doesn't appeal to everyone but it does explain that "religiousness" you described.
The reason people like Apple products, and consequently Apple the company, is because they like how Apple approaches building products. Apple starts with "Why?" and works their way to "What?"
Obviously, this approach doesn't appeal to everyone but it does explain that "religiousness" you described.