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Maybe Jobs wanted to launch "The Sixty" and did not have a product deemed personalizable enough to do so in his time?

Where they could, they have iMac, Macbooks, Mac minis. So with OSX, they do have multiple options cause it fits. Each model is customizable into gazillion ways based on HDD, RAM, GPU and what have you. How many variations of Macbooks can you count which can be ordered directly from Apple store website? I bet you it is more than the Apple Watch.

What the author misses is - Apple thinks. It did with Jobs, and it is doing so without him. Apple did "The One" when they thought it suited. They did "The Sixty" when they thought it suited. Copying Apple is a job of other companies, not of Apple.



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