I think I now know why. There was a TED talk by Simon Sinek regarding how Apple sells its products to its customers by making you believe why you should need one than without one.
The keynote didn't really sell me the watch. To me it was more like a 'me too' smartwatch but with several customizable options to set it apart from the competition. They should've stick with one model and iterate later like they always did.
But I agree, if the presentation was worded like this, I probably would've bought one in a whim and wouldn't think the heartbeat thing as gimmicky.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...
The keynote didn't really sell me the watch. To me it was more like a 'me too' smartwatch but with several customizable options to set it apart from the competition. They should've stick with one model and iterate later like they always did.
But I agree, if the presentation was worded like this, I probably would've bought one in a whim and wouldn't think the heartbeat thing as gimmicky.