This was killed already once today and is back again?
Steve was very explicit to Tim Cook and others in the Apple executive team that they should never ask "what would Steve do." Seems to be written by someone with little understanding of Apple today.
He didn't necessarily say that in Apple's best interests. Maybe he wanted to be missed more than he wanted Apple to succeed after his death? He did feel "hurt" when Tim Cook said Apple would remain the same regardless of who was leading it, after all.
Steve was very explicit to Tim Cook and others in the Apple executive team that they should never ask "what would Steve do." Seems to be written by someone with little understanding of Apple today.