Wow, I'm amazed by the progress. I remember when IFTTT was above the DevBootcamp hq on 5th and Market and I stopped by to visit (which would have been early-mid 2012). I remember the cute dog and still have some craigslist alerts going that I set up shortly after. Also remember talking about their goal of getting the average person to do programming-like tasks in terms of setting up chains of conditionals and actions.

Also, the name still makes me think of Riften from Skyrim.