I suppose you could offer an app in addition to an RSS feed, but honestly I've never encountered someone who didn't know how to download a podcast.
If they are primarily worried about people having trouble downloading podcasts for whatever reason, it seems like they could have saved themselves a lot of work by just contacting some of the biggest podcast apps on the market (BeyondPod I think is the biggest) about making it easy to subscribe to this particular feed. They could make a custom-built plugin that just installs the feed, they could potentially license a special distribution of the app that has the feed pre-installed.
Fragmentation of the audio listening market is really not justified and is not really going to help anything.
Fragmentation is also choice and the potential for new and better things to emerge.
I think the user facing side of RSS and the other metaphors and conventions around podcasts are broken. Discovery is broken. So, I'm ok with fragmentation. Maybe there is a better way out there to be discovered.
If they are primarily worried about people having trouble downloading podcasts for whatever reason, it seems like they could have saved themselves a lot of work by just contacting some of the biggest podcast apps on the market (BeyondPod I think is the biggest) about making it easy to subscribe to this particular feed. They could make a custom-built plugin that just installs the feed, they could potentially license a special distribution of the app that has the feed pre-installed.
Fragmentation of the audio listening market is really not justified and is not really going to help anything.