I would have liked to see a "create your own" service for the general customer as well, but if you stop and think about it, that is still a ways off for a couple reasons off the top of my head:
1) Customers would need 3D design experience, or Amazon would need to come up with a truly novel CAD type program that the general populace could use. Even products like Google's SketchUp aren't exactly easy to use once you get past drawing cubes.
2) I think most people don't yet realize the limitations of this technology. They're going to be expecting super detailed minifigs and nice polished paint jobs, not rough plastic that doesn't have a great amount of detail in it. There's also the problem with designs that are impossible for current 3D printers to create. In both cases injection molding is still king, IMHO.
I think both of these will eventually get solved, but I don't think it will be this year. 3D printing is progressing at an awesome pace, but it still has to bake a bit before it gets as good as other creation methods. And most people are going to be expecting something better than what consumer grade 3D printing can currently offer. That means lots of returns for a site like Amazon.
I'm aware of shapeways, and I think they're awesome. But you'll notice they still require you to design the part in some sort of CAD program. Most of the people visiting Amazon looking to replace a broken part or make a new toy for their kid aren't going to know how to use Blender.
thingiverse.com, or something looking like it, with a "click here to order on the theoretical future Amazon print on demand service" right next to the existing "Download This Thing" button.
Or if you must insert friction for legal reasons, simply download from thingiverse and upload to Amazon. Two steps not too awful.
On https://pinshape.com we give you the choice of downloading the file for your own printer or ordering it as a professionally printed design in over 35 materials. We're like a mashup of Thingiverse, Shapeways and Dribbble, since we also curate our designers and verify print-ability of each design.
1) Customers would need 3D design experience, or Amazon would need to come up with a truly novel CAD type program that the general populace could use. Even products like Google's SketchUp aren't exactly easy to use once you get past drawing cubes.
2) I think most people don't yet realize the limitations of this technology. They're going to be expecting super detailed minifigs and nice polished paint jobs, not rough plastic that doesn't have a great amount of detail in it. There's also the problem with designs that are impossible for current 3D printers to create. In both cases injection molding is still king, IMHO.
I think both of these will eventually get solved, but I don't think it will be this year. 3D printing is progressing at an awesome pace, but it still has to bake a bit before it gets as good as other creation methods. And most people are going to be expecting something better than what consumer grade 3D printing can currently offer. That means lots of returns for a site like Amazon.