"What you see is what you get". Great! - however it assumes that your audience is using the same media presenter, e.g. use Word to depict an A4 and you print an A4. What if I want it as a webpage as well, do I have to type it twice now? Does someone remember how horrible this even is when you export a webpage from Word. This stuff is not solved, and is only getting more difficult in the age of 3" up to 70" screens