Wow, this is horribly bad advice and the examples provided to bolster it appear disingenuous.
Sure, Mark Cuban lived on bar food and crashed on a single couch in an apartment shared with a number of other guys, but that was before he'd even started as an employee selling software at a small tech shop! As soon as his means let him live better, he did.
The example provided for Penelope Trunk is even worse: The temporary blindness, stress-induced pain, and apparent psychosis seems to have cropped up just as her latest company started accelerating down the road to ruin ( as told at, http://blog.penelopetrunk.com/2009/01/05/7-things-to-conside... )
I don't know how long the author's been in business but, if you follow your own advice, your body is likely to give out before your company has an exit.
Your company exists for your benefit, not the other way around.
Sure, Mark Cuban lived on bar food and crashed on a single couch in an apartment shared with a number of other guys, but that was before he'd even started as an employee selling software at a small tech shop! As soon as his means let him live better, he did.
The example provided for Penelope Trunk is even worse: The temporary blindness, stress-induced pain, and apparent psychosis seems to have cropped up just as her latest company started accelerating down the road to ruin ( as told at, http://blog.penelopetrunk.com/2009/01/05/7-things-to-conside... )
I don't know how long the author's been in business but, if you follow your own advice, your body is likely to give out before your company has an exit.
Your company exists for your benefit, not the other way around.