I work with another tech startup in the parenting/baby space and it's hard to do PR for this space. This is especially true because there aren't may PR/comms people with experiences and contacts that cross parenting and tech and in my experience, people with PR experience in the parenting space often rely on a physical product to promote and send as samples to parenting journalists, tv shows, etc. As a tech company, there's no freebie product to push. And on the tech side, despite the fact that pretty much everyone knows a parent or child, this area is still considered niche which makes it less interesting to tech press than something that appears to be a service that could appeal to anyone.