They bought a windows machine for what to them is a lot of money (more than a iPad), it didn't last long before it slow and it's got extra toolbars and all sorts of rubbish. What's worse is that this happened last time they bought a PC and the time before and the time before that. They are not going to add a SSD because that's not how they think + they don't how + it's throwing good money after bad + they are dubious of the benefits.
The iPad in contrast exceeded expectations and in the year or two they've had it they had a better experience. They can't get excited about a another windows machine because it's expensive, more of the same and not worth it really.
I agree that this frustration is likely an appreciable factor in the market. I use a pretty swift laptop for work stuff and need that power there, but lately I've been noticing how much I've gotten spoiled by the relative lack of babysitting that my phone and tablet have required. And I'm not even easy prey for the toolbar and crapware BS you mention like a lot of people who were previously in the PC market. PC makers worked damn hard to bring down the dollar price, but let the price in time+frustration stay high and grow until they got undercut by the overall cost.
They bought a windows machine for what to them is a lot of money (more than a iPad), it didn't last long before it slow and it's got extra toolbars and all sorts of rubbish. What's worse is that this happened last time they bought a PC and the time before and the time before that. They are not going to add a SSD because that's not how they think + they don't how + it's throwing good money after bad + they are dubious of the benefits.
The iPad in contrast exceeded expectations and in the year or two they've had it they had a better experience. They can't get excited about a another windows machine because it's expensive, more of the same and not worth it really.