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OTOH, the number of leaks via prematurely updated store pages that you see on other manufacturers indicate that it's not as easy as you would think.


It's called staging and scripts.


I just wonder what the practical effect of Apple's online store being down is... it looks bad, but does it actually cost them any sales?


When I still had Mac blogs in my RSS reader, the store closing down for a few minutes would actually cause wide coverage with a follow-up post on what how their inventory has changed.




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