How so? Now doesn't seem to make any sense to me one the desktop (location aware notifications?) while I use IG many many many times per day to watch news feeds, common sites I like to go to, etc. It just organizes the stuff I care about, but it's what I want rather then how Now tries to figure it out for me.
I've found Now useful on my phone, don't get me wrong, but I might consult it once a week or less.
Not justifying it at all -- I use IG as well and think it is absurdly dumb of them to shutter it. However, it now makes sense as to why they'd close it: they're trying to get people to use Google Now instead.
I've found Now useful on my phone, don't get me wrong, but I might consult it once a week or less.