I'm willing to pay some premium for Apple RAM, particularly if I'm not the end user of the machine. I also buy AppleCare for laptops, and AppleCare+ for iPad/iPhone devices, and increasingly, just get AppleCare for desktops, Mac Mini, etc. too. (I used to just rely on Amex Platinum 2x warranty extension, but that's a more annoying process than being able to just take it to the nearest Apple Store for OS or hardware diagnosis and repair.)
The purpose is to have a single point of contact for repair. Not having to personally figure out if the RAM is defective on someone else's machine is a big plus for me. Being able to have the entire thing drop-shipped directly from Apple to the user, also. It depends on the premium -- for a personal Mac Mini, I'd probably do the RAM through Crucial for $50-100 savings or more. If Crucial didn't exist, and I had to go hunting for "good" RAM every time, I'd probably go Apple for $200+. (it is so fun getting a $200k box of RAM for servers, especially left on a porch with no signature required, though. The actual RAM/chip distributor in Fremont that had an 18 person triad armed robbery a few years ago was amusing.)
The annoying part of all of this is that there are some machines where you must pull the drives before any warranty service. The correct thing to do is to have an Apple service rating internal to your company (it costs $200-300 I think, and not much training), but I've never gotten around to it. Lack of swappable externally accessible drives is one of my only complaints about Apple hardware now.
(OTOH, my personal 2010 MBP 17 actually has Crucial RAM, a Crucial SSD 512 in an optical bay adapter, and a 750GB drive in the main bay, all aftermarket. The Crucial drive failed and required repeated disassembly and RMA and firmware loading on another machine, which consumed about 4h of my time, which kind of sucked, and makes me a lot more likely to stay 100% Apple in the future.)
The purpose is to have a single point of contact for repair. Not having to personally figure out if the RAM is defective on someone else's machine is a big plus for me. Being able to have the entire thing drop-shipped directly from Apple to the user, also. It depends on the premium -- for a personal Mac Mini, I'd probably do the RAM through Crucial for $50-100 savings or more. If Crucial didn't exist, and I had to go hunting for "good" RAM every time, I'd probably go Apple for $200+. (it is so fun getting a $200k box of RAM for servers, especially left on a porch with no signature required, though. The actual RAM/chip distributor in Fremont that had an 18 person triad armed robbery a few years ago was amusing.)
The annoying part of all of this is that there are some machines where you must pull the drives before any warranty service. The correct thing to do is to have an Apple service rating internal to your company (it costs $200-300 I think, and not much training), but I've never gotten around to it. Lack of swappable externally accessible drives is one of my only complaints about Apple hardware now.
(OTOH, my personal 2010 MBP 17 actually has Crucial RAM, a Crucial SSD 512 in an optical bay adapter, and a 750GB drive in the main bay, all aftermarket. The Crucial drive failed and required repeated disassembly and RMA and firmware loading on another machine, which consumed about 4h of my time, which kind of sucked, and makes me a lot more likely to stay 100% Apple in the future.)