My sister liked to make her own clothes. One time I asked her if she did that to save money. No, she replied. She often spent more to make her dress than it would have cost her at the store. But her version was nicer, and better fitting, using nicer materials, in exactly the style she wanted.

I think there’s a lot of overlap between that and modern PC builders. It’s not necessarily cheaper, but is likely to be a lot nicer at the same price.