- offer a service well below market rate, gain dependent customers
- crank up the price
No need to do much of the other stuff
* Stop doing any meaningful in-person inspection of the vehicle to ensure that it is in good condition before joining the network
* Stop requiring cars to be <= 4 years old
* (Seemingly) stop requiring drivers to maintain trunk space free for passengers' luggage
- offer a service well below market rate, gain dependent customers
- crank up the price
No need to do much of the other stuff