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Apple was a well established company when they came out with the iPhone - I don't think anyone but Jobs would've been able to pull off something like that.

That sort of comprehensive innovation (hardware, software, UX - Apple invented everything), while entering an unfamilar and established market, I'd argue would've been impossible to do in a startup.



He had a customer experience in mind, so he found the intersection with every existing technology, and it was impressive. But there are also times when you add a new technology to your collection, so you find the intersection with every existing customer experience.




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