He was coming off the high of being the "star" of the new Star Wars movies. He was a main character in the story but not The main character. I recall watching these on physical DVD via netflix in ~2008 and wondering why he seemed (what we now casually call) entitled; I'd been watching the series for ~3-4 episodes before it clicked with me that he was one of the actors from star wars, despite being a long time star wars fan. He was definitely entitled, the blow up was centered around KTM not being interested in what a Star Wars actor was doing and not taking him seriously. I distinctly recall seeing him cry, or almost cry on camera.
That said, ignoring that drama, the rest of the series was quite good, when they published "The long way Down" from Scotland to South Africa I jumped on that and watched it as well. Someone else pointed out they did an EV thing from Argentina to... Alaska? with Rivian, I might go look at that too.
And it really want's Ewan that was put out about the KTM rejection--he wanted to ride the BMWs, but Charley Boorman was pissed. Charley had dreamed of the KTMs for years.
But given that McGregor has millions in the bank, he could have bought 3 KTMs and not even noticed the cost. Instead, they insisted that they will only ride bikes that someone gives them for free. Because the poor millionaire Hollywood actor "I was in a Star Wars movie!" couldn't possibly pay for his pet project out of his own pocket. Oh how unfair, those evil oppressors at KTM!