This is an opinion, though. macOS did do certain things better than Windows, but it also did a lot of things markedly worse. The Mac market share never overtook the Windows market, on-merit it was considered a worse product. You or I might think it was a decent system at some point, but the evidence is really just anecdotal.
I agree with the parent comment, Apple's "thing" was their financial skill and not their manufacturing or internal processes. Once the IIc left the mainstream, people stopped appreciating the craftsmanship that went into making the Apple computer. It was (smartly) coopted by flashy marketing and droves of meaningless press releases, documented as the "reality distortion field" even as far back as the 1980s.
This is an opinion, though. macOS did do certain things better than Windows, but it also did a lot of things markedly worse. The Mac market share never overtook the Windows market, on-merit it was considered a worse product. You or I might think it was a decent system at some point, but the evidence is really just anecdotal.
I agree with the parent comment, Apple's "thing" was their financial skill and not their manufacturing or internal processes. Once the IIc left the mainstream, people stopped appreciating the craftsmanship that went into making the Apple computer. It was (smartly) coopted by flashy marketing and droves of meaningless press releases, documented as the "reality distortion field" even as far back as the 1980s.