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> Apple could release a new system with zero UI updates and tons of internal improvements and people would call it 'old' and 'dated' and 'lack of innovation'.

Apple has released incremental upgrades to macOS for years, and I've never heard this criticism of them. On the contrary, I ofter hear people missing Leopard design, and when UI has changed I've heard pushback (ie, when System Settings was renamed and redesigned). On macOS people care about the apps and interactions, not wether the buttons got a new look.

> There's been reports that new emojis are one of the drivers for getting people to upgrade. No one cares about a zero day security flaw, but that new kiss emoji everyone wants.

I agree with this. New emojis are new functionality; you can now express something you couldn't. A zero day security flaw brings no new functionality. Equally, updates to to apps and interactions bring new functionality. A re-skin of the OS doesn't.



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