Some of the work/revamp to pushing their brand and innovation forward again, recently discussed:

Project Amplify: Powered footwear for running and walking

https://news.ycombinator.com/item?id=45706765

Related:

Nike's plans to put the swoosh back into its sales

https://www.theguardian.com/sport/2025/oct/23/just-redo-it-i...

Thanks for sharing, looked into those when writing the piece. Definitely worth reading, especially the Guardian article.