It’s less about targeted ads and more about how little right you have to your own information. Politically, you really should care that you have a right to your own data! Everyone generates so much data through their online activity, and privacy policies everyone agrees to allow your data to be collated, sold, and analyzed really without your knowledge or true consent. While it might not have a negative impact to you today, there are more and more compelling business incentives for companies to turn your data against you.
For example, did you know your car manufacturer sold information about their customers to data brokers? Which then combined that data with anything else they can buy and get their hands on to calculate a “risk score?” Which then gets sold to car insurance companies, which increases your insurance rate? https://youtu.be/X6UW4CFz71s
This kind of BS is why we all need to care and assert our right to privacy. Companies don’t have a right to your data, but aren’t forced to do informed consent, and somehow data brokers are legal. Why is my data being sold without my informed consent?
For example, did you know your car manufacturer sold information about their customers to data brokers? Which then combined that data with anything else they can buy and get their hands on to calculate a “risk score?” Which then gets sold to car insurance companies, which increases your insurance rate? https://youtu.be/X6UW4CFz71s
This kind of BS is why we all need to care and assert our right to privacy. Companies don’t have a right to your data, but aren’t forced to do informed consent, and somehow data brokers are legal. Why is my data being sold without my informed consent?