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Do you really think that clicking on any button on cookie consent popups actually does anything? It's just an illusion of choice. The reality is that these sites will still track you, whether that's via cookies or, more commonly today, fingerprinting. When they list thousands of "partners" with "legitimate interest", it's a hint that there's a multi-billion-dollar industry of companies operating behind the scenes that will do whatever it takes to profile and track you, regardless of what you click on a silly form. Regulations like the GDPR don't come close to curtailing this insanity.


I very much doubt, that the practice of putting hundreds or thousands of partners into the legitimate interest category is legal. I wish this was more challenged and brought in front of the courts. And not just wristslaps dished out. Such practices need to have business threatening punishments attached to them.


I'm sure that happens in some cases. But the EU is building a reputation for handling out fines that actually hurt, and I'm sure that actively lying to consumers about this would warrant a big one, if ever discovered. And in any case, tracking will be a lot less robust without those 388 cookies.




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