Google can rest on its enormous cash flows. OpenAI is going to have to fight like a dog to continue.
It's as easy as Google "placing ads" for the "search term" "ChatGPT" for them to bleed off users. They own every pane of glass and the "URL bar" is now a "search product" that Google owns.
I do not envy folks with OpenAI golden handcuffs.
This might ultimately only be a game that Google can win.
OpenAI better hope its users install its software, native apps, and browsers. Otherwise Google stands in the way and can intrude at any point.