> where they don't see any way out but to keep going and hope that it works out for them somehow, for some reason.

That's the core issue. No one wants to fail early or fail fast anymore. It's "lets stick to our guns and push this thing hard and far until it actually starts working for us."

Sometimes the time just isn't right for a particular technology. You put it out there, try for a little bit, and if it fails, it fails. Move on.

You don't keep investing in your failure while telling your users "You think you don't want this, but trust us, you actually do."