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> Maybe I’m wrong and internally they knew they had a major uphill battle, but I don’t think so.

I think you're wrong with probably the same confidence you think you're not wrong. :)

At most, I'd say they didn't expect it to be as hard as it proved to be.

I totally agree that Google just didn't get it right, but all the things you describe, to me, fall under a mix of "they had to try", and "it was working for Facebook" (but also having to differentiate from Facebook at the same time, eg with circles).

(Disclaimer, I guess) I was working for Facebook when the whole Google Plus thing happened, and Facebook definitely saw it as a serious threat. I don't at all recall Facebook folks laughing it off as Google hubris, more like it was a long shot, but Google wasn't to be ignored.

Upvote for you regardless, because I think it's a solid take and an engaging comment.



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