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Speed, accuracy, cost.

Hit all 3 and you win a boatload of tech sales.

Hit 2/3, and hope you are incrementing where it counts. The competition watches your misses closer than your big hits.

Hit only 1/3 and you're going to lose to competition.

Your target for more conversations better be worth the loss in tech sales.

Faster? Meh. Doesn't seem faster.

Smarter? Maybe. Maybe not. I didn't feel any improvement.

Cheaper? It wasn't cheaper for me, I sure hope it was cheaper for you to execute.



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