less appealing to who? Lots of 13 year olds learned to code by writing minecraft mods so it can't be that hard. You also get the benefit & satisfaction of it actually being in Minecraft—yes, they are both very similar games where you explore and place blocks in a procedurally generated world, but it really does matter. I can't really explain why if you don't get it but it's evident people do care even when they know about Minetest.
My kids are younger than that and play Minetest/Luanti all the time. They are well aware of Minecraft but are completely engrossed by the modding first approach of Luanti.