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Stratechery has always been shallow, but these overt advertisements are disturbing:

- Sneaking in how someone went from a Sora skeptic to a purported creator within a week.

- Calling the result the "future of creation".

- Titling the advertisement "It’s OpenAI’s World, We’re Just Living in It".

What they are doing here is to pitch Sora to attention deficit teenagers in order to have yet another way to make the hair of the favorite content creator red. As if that didn't already exist.



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