The impression I got from seeing the demonstration was that this was the result of years of negotiating and arguing to get to something fair. Ford doesn't love it, dealers don't love it, but no one can really come up with a major improvement.
I say something like this to my kids when I'm tired of mediating and I want them to solve their own disagreements. "My definition of success is that you are both crying after I've made my decision."
(for the record, I did not have this policy when they were toddlers, only as tweens; I'm not a monster)