I get the impression that VW may be deliberately going for weird branding and styling precisely _because_ the eUp and eGolf (apart from the names) were _too_ car-like; they really looked almost identical to the petrol variants, and I think for about a decade people didn't realise that VW made electric cars at all. A lot of people thought the ID.3 and 4 were their first EVs.

Hyundai also seems to have done well with their notably-weird-looking Ioniq series. It seems like, at least for the moment, the markets actually want electric cars to be a bit weird.