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> they absolutely increase player retention

This, this, this, this and this.

I remember people being GLUED to their favorite servers due to community reasons. In Italy we used to have hundreds, of which at least few dozen popular open community-driven servers.

Actually, server hosting CS instances was a thing, so each provider had their own to show they had the most performing, so you played for free, and to get the best thing people in the same country gathered around the same set of servers.

I to this day remember countless of player nicknames from these times, oddly, I don't remember some of my school teammates from the time.



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