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I was going to comment along these lines, but you summed it up very well.

This could possibly be A/B tested, i.e. have one job that's described as looking for 'awesome' vs 'good' developers for the same job and see what type of candidates it attracts at various levels of the interview process.



Here's a post about basics of job descriptions, but it also has some tips for a/b testing your hiring posts: http://katemats.com/benefits-job-description-prove-wrong/




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