Sorry, I considered it a given and didn't think to include it. That's my bad. That's definitely by far what he's most known for. He most certainly is not trying to distance himself from it.
I think that claim would be pretty uncontroversial among people who consider themselves rationalists. He was extremely influential initially, and his writing kicked off the community.
Less metaphorically, he was a prolific, influential blogger. His early blog posts are collectively known as "the Sequences" and when people asked what rationalism is about, they were told to read those.
So the community itself gives him a lot of credit.
The article you're reading is from the unofficial rationalist magazine and the author is a prominent rationalist blogger, so they (and I) obviously don't consider it a cult. But, yes, Yudkowsky is absolutely considered the founder of the modern rationalism movement. (No relation to the philosophical tradition also called "rationalism". Modern rationalism is mostly actually just empiricism.)
His book If Anyone Builds It, Everyone Dies comes out in a month: https://www.amazon.com/Anyone-Builds-Everyone-Dies-Superhuma...
You can find more info here: https://en.wikipedia.org/wiki/Eliezer_Yudkowsky