I'd say putting ads into AI search overviews is absolutely tricky.

You might think that's the correct way to do it, but there is likely much more to it than it seems.

If it wasn't tricky at all you'd bet they would've done it already to maximize revenue.

Product teams in big companies move slow. But soon enough all the shit ads are going to pop up.

> If the overview becomes a trusted source of information

It never will. By disincentivizing publishers they're stripping away most of the motivation for the legitimate source content to exist.

AI search results are a sort of self-cannibalism. Eventually AI search engines will only have what they cached before the web became walled gardens (old data), and public gardens that have been heavily vandalized with AI slop (bad data).