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Right: a successful small business where people are doing actual work can have a potentially-unbounded ROI. "Money makes money" schemes, on the other hand… the situations where access to money is genuinely worth 12% returns to someone are slim. (If it's a high-risk venture, then that's not 12% returns in expectation: "loan that we'll write off if your venture fails" is providing actual value, under certain circumstances.)

Scams, cons, grifts, and destructive exploitation of common resources, on the other hand? Those can get massive numbers of monies out for every single number of money in. So that's where my mind goes, when someone talks about "make 12% on [a pile of cash]".



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