> The marketing/PR trend of speaking to communities as though they're kindergartners is distracting and off-putting

It's because those entire departments are daycare for the people working in them.

8-9, snacks. 9-10, tweeting. 10-11, snacks and socializing. 11-12, nap time. 12-2, lunch. 2-3, tweeting. 3-4, socializing.