What are they protecting against? Honestly. LLMs should probably have an age limit, and then, if you are above, you should be adult enough to understand what this is and how it can be used.
To me, it seems like they only protect against bad press
Yes, it is indeed to mitigate bad press. Unfortunately, the discussion about AI is so ridiculous, that it is often considered newsworthy when a product generates something funky for a person with large enough Twitter audience. Nobody wants to answer the questions about why their LLM generated it and how they will prevent it in the future.
To me, it seems like they only protect against bad press