But why are the CEOs insisting so much on AI? Because stock investors prefer to invest on anything with "AI inside". So the "AI business model" would not collapse , because it is what investors want. It is a bubble. It will be bubbly for a while, until it isn't.
It is not just that. Companies that already have lots of users interacting with their platform (Microsoft, Google, Meta, Apple ...) want to capture your AI interactions to generate more training data, get insights in what you want and how you go about it, and A/B test on you. Last thing they want is someone else (Anthropic, Deepseek ...) capturing all that data on their users and improve the competition.
Yeah literally every new tech like this has literally everyone investing in it and trying lots of silly ideas. The web, mobile apps, cryptocurrencies, doesn't mean they are fundamentally useless (though cryptocurrencies have yet to make anything successful beyond Bitcoin).
I bet if you go back to the printing press, telegraph, telephone, etc. you will find people saying "it's only a bubble!".