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I have a few twitter accounts - most of which are tech based and rapidly becoming uninteresting to me.

But my football (soccer) account - in which I live-tweet updates during the game has thousands of followers and is a really interesting mix of people. (Also the username matches the club name as the club was late to Twitter - so I think I pick up followers who are searching for the official account).

I've not done any formal analysis but I always take a quick look at people when I follow back and I read the feed most days, even when there isn't a match.

And I would say that about 70 or 80% of followers don't tweet regularly and follow lots of "famous" names without many followers themselves (this percentage has increased a lot in the last 18 months).

Of those that do tweet, only about 20% are tech-savvy and there are several "cliques" - probably groups of friends who know each other in real life - who tweet amongst themselves a lot. These groups tend to have about 5 or 10 regular members. This makes up the vast majority of the feed.

And most of the rest of the tweets I see are publicists of various types; journalists, SEOs, bloggers and the footballers themselves.

EDIT: corrected some bad grammar.



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