What does it mean to be an "active" user? If I use it once a month, or even once a week while following a search, am I "active"?
I have a twitter account. I just about never "tweet", but occasionally look for information there. Mostly I ignore it. I don't know how the churn is measured, but I know a lot of people who fit into that category -- they use it, but not heavily. If something else replaced it I would barely notice.
Whereas, in my experience, many Facebook users seem much more heavily committed to Facebook, since it has updates of friends and family. (I don't use Facebook at all, so this is just an observation -- would love to see more data contrasting the two services.)
I have a twitter account. I just about never "tweet", but occasionally look for information there. Mostly I ignore it. I don't know how the churn is measured, but I know a lot of people who fit into that category -- they use it, but not heavily. If something else replaced it I would barely notice.
Whereas, in my experience, many Facebook users seem much more heavily committed to Facebook, since it has updates of friends and family. (I don't use Facebook at all, so this is just an observation -- would love to see more data contrasting the two services.)